Clay Perry is a 28-year-old emcee out of Arlington, Texas with a story to tell. It is clear that Perry has been through a lot and that is on full display with “I Can’t Help Ya” where the rappers narrative comes across as numb to the challenges of life. This numbness results in a jaded approach to handing out passes for others as the hook recites the famous Nelly line “Now same mother fuckers acting me for dough, and i’m yelling I can’t help ya” Perry deals with betrayal issues but rather than sulk about it he uses it as motivation to stunt on the ones that weren’t loyal to him. This record is good for anyone who shares a similar sentiment to Clay Perry, but it’s also a good record for the average rap fan that appreciates well-written raps, quality song structure, and a catchy hook. Check out Clay Perry “I Can’t Help Ya” below and look out for more coming soon.


Take a trip to Time Square with RICO BAND$$ in his new video for “BLING BLING” off his THE NAICHE PROJECT EP set for release in spring of 2018. Rico has been building a buzz in his hometown of Brooklyn, specifically in the Bushwhack area, but he is ready to make it on the national level. “BLING BLING” has accumulated over 150,000 views and is a testament to his broad appeal with a melody-driven autotune sound that is built to prosper in today’s climate. Coming from a borough that produces traditionally boom-bap artists, Rico is looking to break the mold and modernize the sound of his area. Look for RICO BAND$$ to define this era of Brooklyn hip-hop, make sure you check out THE NAICHE PROJECT coming this spring, and for now watch "BLING BLING" below. 

West Virginia may be an under-represented region in hip-hop but Flyboy Bankz is ready to put WV on the map. “Talkin My $hit” has the bounce of a west coast banger but Bankz style and approach is unique to his persona. Banks has been rapping since he was 12-years-old and his experienced pen is on clear display with this track. Bankz is fresh off his last mixtape Blessed With a Curse hosted by DJ Sir Swift made noise in Bankz area of WV/Ohio but he is looking to take his brand and his label “RealLyfe Music” to the national level. Check out “Talkin My $hit” below and look out for more coming soon from Flyboy Bankz.
Ivory Wade is a versatile southern cocktail of quality raps and well-delivered melodies. Coming out of Homer, Louisiana Ivory is bringing back that southern feel that resembles an early Boosie or Juvenile. After overcoming the setback of being shot in the back in 2013 and being told he would never walk again, Ivory is hungrier than ever and currently located in LA to fully pursue his music career. “One In A Million” is a great introduction to the Ivory Wade catalog because it captures the essence of his energy both sonically and conceptually. Ivory gets busy on this bouncy beat and his flow never falls out of pocket while his lyrics stay on the edge of sexually charged and raunchy. Check out “One In A Million” below featuring Wild Yella and Segedric Wade and make sure you look out for the Ivory Wade project coming in 2018. 





BabyBoy Cello & YD's light and airy new-age anthem, "Sunshine" is a celebration of life! Listen as beatmaker, ATL.Connie puts a genius urban spin on Natasha Bedingfield's 2008 hit, "Pocketful of Sunshine" with a jazzy guitar loop, snap, and speedup trap percussion. 





 BabyBoy Cello & YD drop a cool alternative hiphop flow to explain a carefree day of drank and dank, escaping all troubles and finding a peaceful place to vibe. They say, "Sunshine" is our lead single from our upcoming tape, "Lullaby", which releases on February 14th." Enjoy the song and follow their growing movement below.





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Remember the excitement you felt when you 1st heard artists like Future, Post Malone, or Lil Uzi Vert? Meet alternative hiphop artist, Willi3hymn. Excitement is consistently building for this Tampa Bay rapper, as he drops his new wave banger titled “Diva Deville”. 


Let his voice bring you closer as he smoothly autotunes, “Riding in my Cadillac Deville. When you see me, you see sex appeal.” Willi3hymn is extra wavy as he lures you into his hypnotic zone with a groovy hook, then unleashes his versatile lyrical side with a sex influenced flow to describe how he rolls in his Caddy. The visuals allow you the unique opportunity to come and get lit with him from the whip, to the club, and even the bedroom! 



 A truly ambitious young artist, Willi3Hymn describes himself as, “A wild church boy, grinding to be best selling recording artist to ever walk this earth.” You can tell that he has placed an extreme amount of dedication and life events into his upcoming mixtape "Conflicted" that will be released in April 2018. Follow Willi3hymn's growing movement and checkout his new video, “Diva Deville” today on Youtube.
[DOWNLOAD] "Diva Deville" on Spotify




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Meet on-the-verge Indiana hiphop artist, Marshall Love. His debut album, “IND of True” is far more than just an album... 'Industry of True' is the culmination of a five year writing and polishing process that tells an amazing coming of age story of self exploration, inspiration, struggle, and success! 



 On this 7-track project, Marshall Love harmonizes and drops conscious Golden era rap gems that are grounded with the type of knowledge, substance, and honesty that is direly needed in today's music. Marshall has developed an epic artistic body of work that effortlessly merges musical genres like hiphop, R&B, and soul. 



 The creation of “IND of True” has been a true journey as Marshall managed to record half of the project on his trusty Samson USB microphone, while far away from home, inside of his long haul semi-truck. Marshall Love says, “Each song I write is a piece of who I am, not only as an artist, but as an individual. In order to break the surface, and gain a bit of perspective, follow "My Story" and become a part of my musical journey.” Follow Marshall's journey by listening to “IND of True” today!


[DOWNLOAD] “IND of True”



Official Website




Have you ever heard of the saying, 'Bitch better have my money'? Well J. Irja aka The Sexy Psycho is a money hungry businesswoman who is always ready to go from 0 to 100 for her paper. Innovative female hiphop artist, J Irja, continues to gain momentum with her boss-like charisma and creative music videos. After hits like "Goin Ghost" and “Schemin”, she is back and better than ever with her latest epic visual titled “My Money”. 



The song is a money motivated hustler's anthem that is set to a dope piano influenced trap beat with a wicked sing-along chorus! She seems to re-invent herself with a smooth but sinister, melodic flow that shows off her ganster side. The video captures the grizzly consequences of coming up short with her cash and is self-directed by J. Irja with cinematography by Definite Sound Media. “My Money” is the latest video from her album, "Blessed With The Curse: RELOADED". Watch “My Money” today on Youtube. Carl "BFM" Jones


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Urban Grind TV presents another dope episode of The Booth Radio. This time The Booth caught up with well-respected veteran mc, Jaz-O The Originator!!! Jaz-O, made his name in the 80s and 90s, for rap hits like "The Originator" and "Hawaiian Sophie". Also, he is best known for being Jay-Z's mentor. The Originator talks about a variety of topics including: upcoming projects, staying relevant in today's hiphop scene, and he even gives some behind-the-scenes info about his 2010 lyrical smash, "60 Second Assassins".


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On-the-verge ATL rapper/singer, Ma3jor League, releases a powerful single titled "Crystal Carter". Ma3jor League is a man on a mission. "Crystal Carter" simmers with southern soul as he delivers heartfelt bars and harmonizes with inspiring conscious vocals. He is set out to show the world his heart, hunger, and determination with every breath. There is a very defiant undertone of the song that is absolutely refreshing! He describes the new song as, "A reminiscent vibe with an exclusive flow as I do a melodic dive into my past." Listen as he keeps it #100 rapping and singing over a piano driven beat with a soulfully sampled soundscape by beatmaker, Crystal Carter. -Carl BFM Jones


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Swagg Smiff brings you the biggest crew-love anthem since YG's 2014 mega-hit, “My Hitta”. Excitement is consistently building for the North Carolina rapper, Swagg Smiff aka Sleek Williams, as he drops his new wave banger titled “For My Bro's”. 

Let his voice bring you closer as he smoothly autotunes, “Off we go. Hit the coast. Shit lets ride. We get ghost.” Swagg Smiff is extra wavy as he lures you into his hypnotic zone with a groovy hook, then unleashes his versatile lyrical side by switching up his flow to describe how they roll on the daily. Come and t'up with the bro's. Loud smoke, good drugs and other dude's chicks everywhere... Sleek is down for his team! 

Enjoy as he delivers a melo vibe over an audio garden orchestrated by talented beatmaker, MaseratiGoKrazy. “For My Bro's” is a standout track from Swagg's upcoming album “Sleek”. Follow Swagg Smiff's growing movement and listen to his new song, “For My Bro's” today on Soundcloud.




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[DOWNLOAD] “For My Bro's” on iTunes



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To Big Bus, everybody are the ops. After a short vacation veteran Die-troit hiphop artist, World Wide Bus, is back with his new street anthem titled “Stay Out My Lane”, that sends a clear message to the industry. On the video he hops out of the Rover and delivers a rich level of legitimate G talk while engaging the senses with intracate rhythm patterns. You really get a sense that Bus has been there and done that. He issues a warning to snakes in his personal life, as well as today's rapper that perputrates a fraud on tracks, who talk fly, but know they never really lived that life. The new-age R&B inspired chorus is infectious over a high powered trap production. 

 The Cino Fasho directed visuals are a raw look at a man who is back in the game for all or nothing. World Wide Bus says “Success is a journey, not a destination”. With this single and new project “Crucible” Bus is in the fast lane to success with nothing to block him! Checkout the new video “Stay Out My Lane” today on Youtube.
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Multi-talented hip-hop and R&B singer/songwriter and producer Mayze has announced the drop of his debut EP The Afterparty which is set to be officially released on 13th January 2018 under the REKLESS collective.

Hailing from Toronto, Ontario, the 20-year old creates a blend of modern hip-hop and soft smooth melodies of R&B, making for a catchy, yet direct and edgy sound. Listening to the likes of 50 Cent, Kanye West and Lil' Wayne growing up, Mayze developed a passion for hip-hop and began to teach himself to produce, record and mix his own music in order to develop as a musician and follow in the footsteps of the artists that inspired him. After years of dedication and hard work honing his craft, Mayze now presents himself as a versatile singer, songwriter and producer on the rise.

His newest EP The Afterparty meshes and blends R&B atmosphere of his home city Toronto with the bubbling trap sounds of Atlanta, an example of Mayze's sonic vision. Offering direct and edgy lyricism, cinematic beats and a modern fare that echoes the work of his contemporary influences such as J. Cole, Tory Lanez and Drake. Capturing the vivid night life of Toronto, this newest project takes the listener on a journey, sharing tales of being young and care-free. Written, recorded, mixed and mastered by Mayze himself, in order to communicate to the exact vision imagined by Mayze to his listeners, the EP is exemplary of what to expect from the up and coming artist.



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Suffering a horrible career-ending professional football injury is enough to leave the strongest of us down. However, Mpeeze picked himself up and focused that same competitive, hard working, never give up mentality into his music career and it paid off! Fresh off of the success of hit record “Cut the Middle Man” Official Mpeeze is back with another hard-hitting street anthem titled “60/40”. This is more than just another rap song... “60/40” is a hustler's manifesto! 

 Listen as Mpeeze uses his signature raspy voice and boss-like charisma to breakdown business transactions. He says, “We just want to get everybody educated man. I don't know everything, but I know it's about getting 100% of yourself, getting your worth”. He recently shared his unique story of how he has migrated from the Midwest to Cali to make his dreams come true. Checkout the in-depth interview and listen to “60/40” today on Soundcloud.

 

"Cut the Middle Man/Bleezy Blow" is still making heads bob from the US to the UK. A Top 10 HIT on BMS Radio Chicago. His Master's Degree is in International Business from NCU. The Young Business-Man is representing the Midwest by way of Grand Rapids and Indianapolis. Official MPEEZE has spent time in London, England and Florence, Italy. Currently in Los Angeles, CA gearing up to work on his newest project called "Detroit Red".





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A lot is bubbling out of Brooklyn in 2018 but it seems like the new guys are chasing a sound that isn't indigenous to the borough. This is where Young Melo comes in, a Brooklyn rapper that sounds like Brooklyn. "They Love Me" is a perfect example of how rappers can stick to the roots of their culture while staying modernized, but also not having to compromise the sound. It is a tough balance to find but the 22-year-old has it down. This effort is of course made easier by Dipsets own Juelz Santana and Sen City who both also do a good job of finding that balance and remaining authentic. For those that think Young Melo just got lucky and caught one with "They Love Me" they need to check out "Effen" by Tony Yayo where Melo is featured and steals the show.  Check out "They Love Me" below and get back into that New York state of mind.