Showing posts with label j cole. Show all posts
Showing posts with label j cole. Show all posts


Asaru just made a horror movie. With the drop of one, swift single, “Open Season”, he has killed the current rap game; and we could do little but watch. Nightmarish pianos, surrounded by crackling vinyl, slide the New York-born’s latest into your speakers. After thirteen seconds of this, rumbling 808s creep into the mix; eventually shoved into a ghostly acapella. Here, Asaru draws his lyrical butcher-knife. Through the initial stab of reckless, trap drums, the Tampa spitter explodes into a rage of rhymes. For the next three minutes, it seems as though he never falls back. Every line is a swift cut; every bar is a clever punch. He bloodies the current rap game by serving both generations: “new” and “old”, with a banger they can equally embrace. Whether you’re a fan of the latest of trap’s greatest, or lyrical ability of our greatest decades ago, Asaru shows us it is “Open Season”. And he will kill until he’s on the top. The single is now available across all digital platforms.



“Open Season” on Spotify 
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A soulful, old school beat makes every lyric Lui Vi spits hit ten times harder. By the end of “Let It Go”, he has worked magic over the kiid twan production and stepped that much further down his path to excellence. The Chicago-born/Atlanta-based rapper has released myriad records on his Soundcloud— most racking in tens of thousands of plays— however, “Let It Go” is an evolution in artistry. Albeit, competent with creating hardbody, self-produced bangers, he proves on his latest single that he has even more to offer. “Let It Be” is a pivotal record in that regard. It highlights Lui Vi’s breathtaking potential as an emcee, through a use of narrative rhymes and a charismatic flow that suits his star-studded sonics. Even the hook is wafting with intensity, as Lui Vi can be heard crooning colorfully across the soul-sampled chorus. “Let It Go” has already pulled in seven thousand plays; and if there is any love left for pure, soul-stirring Hip-Hop, he’ll get a million more.


“Let It Go” on Soundcloud 




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Life is a movie; and South Floridian emcee, Konchynce, displays that perfectly in the latest music video for his powerful single, “My Life”. This concept is cleanly crafted by the opening of the video, wherein a slideshow of pictures, featuring the rapper, are aired on an animated, TV screen. Eventually, these images grow beyond the confines of that television, and by the start of his verse, they are fitting the full screen we see them on. Then the video, and the music it incarnates, become mutually reflective. That is because “My Life” is exactly that: a bar-filled recount of Konchynce’s journey thus far. 

Strengthened by an electronic, 808-heavy, hip-hop beat, the Florida native drops myriad rhymes regarding hatred from others, politics in the industry, and chasing his dreams, overall. He also mentions something he’s been “blessed with—“; and juxtaposed to that statement is an image of him holding a newborn child. This superbly represents the duality of his narrative. Although there are a vast amount of struggles in life we all have to cope with; there are moments in this same life that make them undeniably worth it. The track is glued together by a melodic chorus, in which Konchynce colorfully croons "Welcome to my life—", emphasized by the equally colorful haze of his video. All in all, Konchynce is a wise, passionate, and insightful emcee; and this welcome into his life, through an amazing song and visual, is an invitation you won’t regret accepting.


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